A Mexican Family Restaurant.
Home to the freshest authentic Mexican food in Colorado!
MEXICAN RESTAURANT
CASE STUDY
How we got a local Mexican restaurant 632 leads, $32,000 in total sales with only a $500 advertising budget in 30-days!
3 Margaritas Mexican Restaurant, Broomfield, CO
November 2018-December 2018
Campaign Objective & Background
VOX Social Solutions team decided to promote the restaurant's daily specials. The specials they have are Kids Eat Free Mondays, $2 Taco Tuesdays, $5 House Margaritas Thursday and a side promotion of FREE Nachos. Promoting what they already have as specials help warm up the cold audience and brand the restaurant. We decided to promote the FREE Nachos as an added on campaign. The reason we gave away FREE Nachos is as a business owner you want to promote something the customers simply can’t resist! This type of promotion gets them in the doors and becomes a lifetime customer.
Our goal working as a team with 3 Margaritas was to promote this offer to as many people as possible, as cheaply as possible, and help bring more people into the restaurant.
The results, as you see, were impressive.
RESULTS:
632 leads/subscribers
$500 ad spend
$32,000 in total sales
(Below are the Facebook ads we used, this is exactly what the customer saw)
The ads are very simple images and ad copy to make it very clear about the promotions.
When the customer clicks “Get Offer” they are directed to opt in their personal information to be sent the coupon code to their email and phone number. The coupon code is then sent to their email and texted to their phone number as well as the coupon code is listed on the Thank You page after they submitted their information. This is called “collecting the lead.” We now have their email and phone number to send them future promotions, coupons, reminders, etc…!
The ads placement, location, demographics, interests, behaviors, pixels, custom audiences, lookalike audiences, targeting, and re-targeting were what made this month’s campaigns successful.
For the first couple of months, your business will collect leads more each minute, each day and each month to build a “lead list.” Your lead list will continue to grow as long as you do marketing. Once you have a growing lead list, you retarget them and broadcast them promotions, offers, events whatever you’re promoting for FREE!!! So the longer you do marketing, the longer your lead list will continue to grow, the more customers you will gain, the more money your business will make.
(Small screenshot of some of the leads!)
Want us to do the same for your restaurant?
Click below to schedule a call with us!